Rumors have been circulating in the fashion community for a while about Madonna doing some work for Louis Vuitton… in fact the first time I heard about it, I had found out through Ohlalamag.com.
Obviously I was ecstatic about this being a possibility when I had first heard about it… me being such a huge Madonna fan and all. But the good news is that the ads that Madonna is doing for Louis Vuitton are indeed a reality, and the even better news is that two of the images were published.
I find it rather funny how Madonna was asked to do some work for the big LV… Apparently Marc Jacobs has her in his Blackberry and sent a quick text asking if she would want to do it:
When Marc Jacobs found himself in a meeting on a recent Monday morning to brainstorm about Louis Vuitton’s next fashion advertising campaign, inspiration struck. “I just blurted out, ‘I think we should do Madonna,’” said the designer, Vuitton’s creative director, mentioning he’d attended a concert by the pop icon the night before in Paris. “I was totally just blown away by it, and moved by her performance, by what she had to say, and her energy.”
As the meeting went on, Jacobs tapped out a message to Madonna on his BlackBerry, and within about five minutes came the reply: “I’d love to.”
The result is six atmospheric pictures of a smoldering Madonna by Steven Meisel that will break in a range of fashion magazines in February. “It’s a big change from what we were doing. It tells a story,” said Antoine Arnault, Vuitton’s director of communications. “This I think is an amazing coup, but more than that, there’s real logic behind it. It’s very linked to Marc’s fashion show.”
*****
The designer also marveled at the singer’s incredible fitness that allowed her to recline, her back arched, on bentwood chairs, or shoot a leg straight up in the air, no sweat.
The ads will start circulating in February, I am SOOO excited… I just can’t contain my enthusiasm.
